silikonselect.blogg.se - september 2022

TRELLO LOGO COLOR MANUAL

We are now able to launch go-to-market campaigns in all five languages and have an end-to-end conversation with our users in their preferred language.

Here are the main gains from this automation: "Being able to have our content localized in a few clicks meant that we could focus on what really matters: our global content strategy. We didn't need to do much from there except publishing or scheduling the content in HubSpot. "Smartling provided us an easy and no-brainer way to send blog posts and landing pages to be translated and serve the content back to HubSpot already laid out in the format we needed. Within that, we found a great match: Smartling. "That's when we started to look for another solution to automate our localization process by searching HubSpot's integration partners. It was going to take the full-time job of one person to take of care that, and we didn't have (and still don't have) that capability in our team." Although this seemed okay for two language blogs, it wasn't ideal to use the same process to create content in three more languages. "However, the translation process was still being done manually. "Once we started using HubSpot for the French blog, we saw the advantage of having all our different language content in one CMS: easy to copy existing content to a new blog, easy to translate and replicate the structure of a blog, easy to use CTAs and keep track of a global campaign in one single place, and much more.

TRELLO LOGO COLOR MANUAL

However, the process to localize that content was very manual and we were still using Wordpress for the Portuguese blog, which was our first non-English blog. We already had our blog localized in Portuguese and French. “In 2018, we were challenged to scale our content strategy into five languages. The Story Behind Their Global Content Platform Today, Trello is able to localize their English-language blog posts in all five languages in less than two weeks, cutting down their time to publication by 47%. It was time-consuming and there was a lack of technical resources to speed up the process. Prior to HubSpot, their approach to any new content was very manual and across different platforms. HubSpot is now their content hub for ebooks, infographics, whitepapers, landing pages, and blog posts in five different languages. With all that in mind, they found HubSpot to be the best solution to take their global content and automation strategy to the next level. They wanted to make sure that this tool would grow as they grew, and that it would have a reliable service and good uptime.

The most important search criteria for Trello was scalability. In the meantime, they were also already expanding their content to new markets and needed a solution that could easily spin up multiple blogs or landing pages in other languages quickly. Trello was looking for a solution that would give them an overview of their marketing funnel and that would generate and nurture leads in a much more strategic and structured way. Taking Global Content and Marketing Automation to the Next Level